The on-going advert campaigns by the four major telecom service providers on their 11 kobo per second tariff for calls have elicited mixed reactions from GSM subscribers.
While those of Airtel and Etisalat were condemned for being false and misleading, the adverts of Glo and MTN werecommended for being sincere and factual.
In its own campaign, Etisalat said a subscriber “can call over 160 million Nigerians at 11 kobo per second”, while Airtel’scommunication on the same tariff plan said subscribers on Airtel “can call everyone in Nigeria at 11k per second”.
